How Flahavan's Oat Milk can out-market the big brands
There are a few areas Flahavans could dominate quickly
I was so pleased when I heard Flahavan’s was getting into the oat milk market. As the most famous porridge brand in Ireland, it seemed like an obvious move.
I only turned plant-based in January 2020 and switched to oat milk pretty quickly as I preferred, and still prefer, its taste to all the other plant milks. Having Flahavans as an option along with the usual Oatly, Califia, Minor Figures and Alpro means I can now finally support Irish farmers again with my cuppa tea and coffee.