Ah crap. JD posted a comment here earlier letting me know that he went to Gourmet Burger in Portlaoise the other day and they have already closed down to concentrate on their Dublin business. I’m so pissed off about this. I don’t think it is lack of market in this case, but lack of marketing. How many thousand cars go up and down the N7 and N8 every day? I never once saw an ad for them. I did see some attempt at putting a truck trailer on the side of the road at Christmas with ads for the overall Food Court but that’s it. People do need to know you exist before they’ll try your business.
Anthony from Ummera mentioned to them that I had blogged about them. Not once did they contact me or post a comment on this blog telling us what they were trying to do and how they’d love it if people would tell their friends. For gods sake, it would’ve been free advertising. Arrggggggh. Clueless Train Manifesto. Surely someone with a bit more marketing nous and budget can make a go of such a great idea in an ideal location?
UPDATE 1: David from Gourmet Burger has posted an excellent comment here explaining exactly why they shut down Port Laoise. It makes total sense.
Now I’m between a rock and a hardplace aka Iarnród Eireann Sambos or O’Brien’s Sambos. Where’s me tupperware?