Brand and Quality

Posted by Conor O'Neill on Sunday, August 19, 2007

Clonakilty Black Pudding is rightly famous and many people were saddened by the passing of Edward Twomey who made it into a formidable brand. Over the years they have diversified a bit and I see their sausages almost everywhere. We’ve tended to buy them as our “standard” saturday sausage when supermerket buying (going more with Caherbeg or Gubbeen for a treat).

This morning I spotted an extra sticker on the pack and initially had to giggle “This product does not contain Colour Red 2g (E128)……It contains Colour (Carmine E120)”. Then I thought “what the hell is food colouring doing in a sausage?”. Surely pork, pork fat, rusk and seasoning is all that is needed in a quality banger?

So I looked at the ingredients and got depressed. 53% meat! That’s worse than most discount “value” bangers in a supermarket. It continued “E221 preservative, E621 flavour enhancer, E120 colour, Spice extract, Antioxidant E301”

A quick decode via Google gives: E221=Sodium Sulphite, E621=Monosodium Glutamate, E120=Cochineal, E301=Sodium Ascorbate. You think MSG in a sausage is bad, wait until you see this. Wonder why the E128 that they were using was replaced with E120?

Following safety concerns raised by EFSA in its opinion of 5 July 2007 [2], the European Commission has prepared a draft Regulation to suspend use of E128 as a food colouring. This proposed course of action was unanimously approved by European Union Member States at a meeting of the Standing Committee of the Food Chain and Animal Health (Section Toxicological Safety of the Food Chain) on 20 July 2007

Now that I think about it, I normally associate “red” sausages with cheap and nasty. I was just led astray by the good name in this case. I hate seeing great brands ruined by a race for volume. We’ll be looking more closely at our sausage purchases from now on.


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