But when I did, I laughed out loud. Courtesy of marketing guru Seth Godin.
Human beings have short memories: German appliance maker Bosch introduces the Axxis™ washer.
On the topic of marketing, we spotted a sign for a restaurant on the way back from Killarney yesterday. It said “Muesli Restaurant, Vegetarian Italian”.
I can’t think of a better way to ensure you get zero customers than to include the word muesli in your ad.
An alternative might be “Warm gravel, Italian with all the good bits taken out”