Browsing Posts published on August 21, 2006

We took a day trip to Killarney for some ice-cream yesterday. The drive down is always longer than the distance would indicate. Is there any hope the Cork to Killarney road will ever move from being of third-world quality from Ovens to Ballyvourney?

It took a bit of circling but we found the fabulous playground mentioned by Kieran and all had a fantastic time. That climbing web is awesome and the zip-line was very tempting. Even babba Fionn had a blast.

A wee bit more circling and we found Murphy’s Ice Cream. I think it is the first time in years that all of the family were silent. “Can’t talk, eating”. Oisín was hugely impressed by the mad music being played and bopped while eating his scoop. Fionn nicked mouthfuls from whoever was offering.

Caramel Sundaes are the work of the devil and having them with the best lattes we’ve tasted this year made it totally sacreligious. When asked what he thought, Oscar replied “I only want more”.

The power of viral marketing was confirmed when they all came back from the loo and Osc announced that when we got home, he was going on the internet to check out www.icecreamireland.com. Seriously.

Is it pricey? It sure is. Is it worth it? Even penny plus the tip.

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But when I did, I laughed out loud. Courtesy of marketing guru Seth Godin.

 Human beings have short memories: German appliance maker Bosch introduces the Axxis™ washer.

On the topic of marketing, we spotted a sign for a restaurant on the way back from Killarney yesterday. It said “Muesli Restaurant, Vegetarian Italian”.

I can’t think of a better way to ensure you get zero customers than to include the word muesli in your ad.

An alternative might be  ”Warm gravel, Italian with all the good bits taken out”

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Ambush this way

Forewarned is forearmed eh?

Top tip for future signs like this - maybe give two hints on the sign:

[1] Which ambush

[2] Which war

I was sure we were heading towards Béal na mBláth. We got there and it was Kilmichael.

Obviously put up by the same guys who did the signage in Killarney. Every single junction there has signs for City Centre for all of the directions in and out. We also discovered that via Kilmichael is not a shortcut from Bandon to Killarney.

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