http://conoroneill.com/2005/09/13/stormhoek-not-quite-stonking-but-pretty-damned-good/ Sun, 14 Mar 2010 14:46:16 +0000 http://wordpress.org/?v=abc hourly 1 http://conoroneill.com/2005/09/13/stormhoek-not-quite-stonking-but-pretty-damned-good/comment-page-1/#comment-61 Conor’s Bandon Blog » Irish food producers and the Cluetrain Manifesto Mon, 12 Dec 2005 21:56:16 +0000 http://conoroneill.com/?p=147#comment-61 [...] More recently, and of more interest to me, are his efforts to to something similar with Stormhoek, a small South African wine company. In this case, one of the approaches is to send out free bottles of wine to bloggers and hope they blog about it. It appears to be working extremely well. There have probably been more words written about Stormhoek in the UK and Ireland in the past few months than about all of the Chilean producers combined. [...] [...] More recently, and of more interest to me, are his efforts to to something similar with Stormhoek, a small South African wine company. In this case, one of the approaches is to send out free bottles of wine to bloggers and hope they blog about it. It appears to be working extremely well. There have probably been more words written about Stormhoek in the UK and Ireland in the past few months than about all of the Chilean producers combined. [...]

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